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How microgiving works

Through the multiplying magic of microgiving, everyone who gives as little as $1 becomes a philanthropist, encouraging perhaps millions of other would-be philanthropists to join them.


Every Monday, a new Cause of the Week is launched. If you would like to support the inspiring nonprofit, choose to give between $1 and $10 (or have already signed up for automatic giving).
Throughout the week:
You share with your friends,
we share with our friends,
who share with their friends.
Each Thursday, we share an update about how your dollars have joined other dollars to become thousands, tens of thousands, potentially millions of dollars!
On Sunday, the results are shared, motivating all of us for the next opportunity to help change the world, starting again on Monday!

Frequently asked questions

Q: How much of my donation goes to the nonprofit? Do you charge fees?

A: Every week you have the opportunity to give between $1 and $10, and every dollar you choose to give goes to the nonprofit. All credit card merchants charge and collect a processing fee, which will be added at checkout. 52andChange does not currently charge a platform fee but instead we rely on voluntary “tips” to operate our service and expand our reach to more nonprofits.

Q: Why a cap of $10 per Cause?

A: Collective giving promotes the idea that if we all give a small amount, together, the impact of participating in meaningful change is shared equally. If we keep the amount low, more people can join the effort, and the power of our collective voice can be amplified by the quality of the nonprofits’ work rather than pleas for more and more money from existing users.

Q: Do you share my personal information with the Cause of the Week nonprofit?

A: No. We do not share your information with anyone. However, after you contribute to a Cause of the Week campaign, you will have the option to connect with the Cause through their website, email, or social media, if you'd like.

Q: What if I want to give more than $10?

A: If you’d like to give more to an organization, please visit their website. That link is available on every Cause of the Week page along with the Cause's social media accounts.

Q: Will I receive an acknowledgement for this gift?

A: You will receive an email after every donation.

Q: Are my donations tax deductible? Why or why not?

A: No. 52andChange is not a nonprofit organization. Rather, we are an LLC with a dual mission: (a) to provide nonprofit organizations with support they cannot otherwise get, and (b) to provide our users with the opportunity to make a real real change with pocket change. We want our users to become philanthropists, but not just by giving a dollar. We hope to expose our constituents to the extraordinary efforts of the wide variety of nonprofit organizations that make up an important part of our society, and hope we will inspire them to a lifetime of charitable giving.

Become a

Would you give $4 a month to support four nonprofits that are making a big difference? Join forces with other 52andChangmakers to automatically give to every Cause of the Week. Every Monday, you’ll wake up knowing you’ve already made a difference! As our community grows, so does the impact!


Latest news from 52andChange!

Together we’ve become volunteers in places we would have never expected, planted milkweed for butterflies, provided books to kids in need, helped save endangered turtles, helped turn excess food into nutrition, helped bring art to youth, educated one another about how we are connected to our delicate food systems, helped save abandoned horses and given old dogs new hope, watched foster youth shine in the spotlight of movie making, helped clean tires out of rivers… we could go on and on and on. It is an absolute joy to be a part of such an amazing network of humans making a difference.

August 8, 2022

ALMA Backyard Farms!

“ALMA reconnects the lives of the formerly incarcerated back to the fabric of society. Our participants have the chance at attaining gainful employment and becoming self-sufficient. Urban Farming helps everyone involved explore the relationships between plants, animals and humans as a way of creating a profound connection to both nature and their community.” - ALMA Backyard Farms

August 1, 2022

Pajaro Valley Loaves and Fishes!

While we’re writing this and you’re reading it, Pajaro Valley Loaves and Fishes is out there, finding ways to provide food to more people in need throughout Santa Cruz County, where one of three residents are reported to be food insecure.

July 25, 2022

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